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Drones Will One Day Be Old News
By William May
Published: 05/01/15
Topics: Hotels, Photography
Comments: 0
Hoteliers are all anxious to get aerial photos of their properties from drones. Good idea and we do them. Here is why they would be better off to invest I High Dynamic Range (HDR) Photos instead. Read more
Website Magazine Warns Blogging Copyright Infringers
By Joseph Romain
Published: 04/01/15
Topics: Copyrights, Legal, Photography
Comments: 0
Website Magazine covers everything digital and in now is taking a strong stand to educate readers about how stealing copyrighted materials is a big no-no and one that will cost them lots of money when copyright holders catch them in the act. Read more
How to Choose a Vacation Rental Photographer
By William May
Published: 03/01/15
Topics: Photography
Comments: 0
Guest give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In one seconds, people read only a few words but glancing at a photo reveals dozens of thoughts and conveys quality, emotion, and content. Read more
Expert Says Photos Best Return on Investment
By Joseph Romain
Published: 02/01/15
Topics: Marketing, Photography, Vacation Rentals
Comments: 0
In a recent blog post on his website VacationRentalMarketingBlog.com, Matt Landau proclaims professional photos to be the most effective marketing tools to increase bookings and revenue.
Landau says, "When you have limited resources, you must examine the return on investment (ROI) of everything you do." He then lists the Top 10 cost-effective Vacation Rental Marketing Activities.
Number one on his list is professional photos which he illustrates by providing a cost versus benefit graph clearly showing photos as the best investment.
Other steps, such as building a private website, increasing your paid listing rank, soliciting reviews and trying to speak with guests by phone also are beneficial.
While hiring a professional photographer is indeed a good idea, to this day many professionals have still not discovered or mastered the art of creating High Dynamic Range (HDR) photos.
Without that even the best cameras, a photographic education and lots of experience prohibit the photographer from creating truly accurate photos such as those HDR can create.
HDR photos are not easy and they are not cheap, but the benefit of having compelling and accurate photos attracts more guests, more bookings and more revenue.
Landau posits an analogy about whether a government should invest $10,000 to cure ten Malaria patients or the same amount to save a single AIDS patient. Tough call of course, but it illustrates that spending money on great photos is by far the most cost efficient treatment for vacation rental marketing.
Matt Landau is the Founder of the Vacation Rental Marketing Blog, an online resource for vacation rental owners and managers. He is also the owner of Los Cuatro Tulipanes vacation rentals in Panama, and a columnist for HomeAway and FlipKey, the world's two largest vacation rental marketplaces.
http://www.vacationrentalmarketingblog.com/top_10/
Author: Joseph Romain – Creative Director, Signatour Photo Team
Blog #: 0003 – 02/01/15
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